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Trifari began in the mid 1880s in a small Naples workshop run by Luigi Trifari. In 1904, his grandson Gustavo Trifari emigrated to America taking the jewellery making skills with him. Before long he had begun his own New York business with his brother under the name "Trifari and Trifari". The partnership lasted two years before Gustavo went out on his own and reverted to calling the company “Trifari”. In 1928, Gustavo went into partnership with Leo Kraussman. The company went from strength to strength and much of their success is due to the expertise of head designer Alfred Phillipe who worked for the company from 1930 until 1968. During the costume jewellery heydays Trifari jewellery was a household name and many extremely talented designers have been employed by the company throughout its history.