Juliana Jewelry

The DeLizza & Elster Manufacturing Company began operating in 1947 in New York.  William DeLizza and Harold Elster started the company and went on to produce countless varieties of costume jewellery. They also manufactured and sold to a variety of other costume jewellery houses and department stores, in fact most of the major costume jewellery designers of the day had their pieces produced at the D & E factory. Customers sometimes requested that the jewellery be signed and after providing the logo a signature was soldered into place or cast from a mould. Paper hang tags were also often provided. The jewellery was not marked until 1967 when the company decided to give it a name and identify it with a black and gold Juliana hang tag. Juliana jewellery is renowned for a very high standard of manufacture. Identifying a piece as Juliana is challenging as there were other manufacturers producing similar designs during the heyday of quality costume jewellery – it is a matter of detective work – looking at construction, quality and shapes of stones and comparing with research readily available. Vintage Online Are Proud Suppliers of Authentic Juliana Jewellery From Around The Globe.