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Florenza began in the Dan Kasoff Company in the 1930’s but the actual name “Florenza” was not used until 1948. The company was in production until 1981 when it closed.

Florenza jewellery is easily recognisable. The antique-looking setting gives it a Victorian look and each piece was made of very good quality materials and rhinestones.

Florenza also made small boxes from the pill box size to trinket boxes and picture frames.

Most Florenza jewellery is marked with name and copyright symbol.