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Coro

Emanuel Cohn and Gerard Rosenberg opened a small shop in New York selling jewellery and personal accessories, later becoming known as “Coro”. The name Coro incorporates the first two letters of each partners name. A factory was established in Providence in 1911, although Emanuel Cohn had died in 1910. By the mid 1920’s the Coro company was the largest manufacturer of costume jewellery and had a work force of over 2,000. The company produced a broad range of designs and an immense volume of jewellery at all price levels.

Some of the rhinestone studded Coro jewellery can compare with the very best produced by other costume jewellery companies. The well designed pieces of the 1930’s-1950’s are very highly collectable.

Coro jewellery has had a number of different markings – “Corocraft”  “Francois”  “Vendome” “Pegasus”  “Coro Originals" to name a few.

The corporate name Coro was adopted in 1943. Rosenberger died in 1957, and his son Gerald, who succeeded him, died in 1967. In 1969 the family sold 51% of the Coro stock to Richton Corp who bought the remaining stock in 1970. Richton also owned Oscar de la Renta brand.

By 1979 all the Coro companies except the Canadian company were bankrupt. It was sold to a South American company in 1992 and also went bankrupt.

CORO is a name synonymous with well designed, good quality costume jewellery still very affordably priced, and is possibly one of the most under-rated designer names.